Marketing Mix Analysis of Valentino Essay Example | Topics and Well Written Essays - 2000 words

Marketing Mix Analysis of Valentino - Essay Example This research will begin with the statement that the current condition of the global economy is highly unstable and is being driven by uncertainty. Studies suggest that a large number of firms in every sector are struggling hard for survival and holding market positions. In such a time, it is gathered that demand and interest in luxury products and services among consumers have increased exponentially. The trend is not limited to a particular sector but can be witnessed across various sectors including the fashion industry. Valentino Garavani, also known as Valentino, launched his first product line in 1959 and since then, the company has made relentless efforts to become a prominent name in the fashion industry. Presently, Valentino is considered as one of Italy’s finest exporters of luxury fashion, and it has created an elegant range of fashion wear for various personalities over the past four decades. Besides apparel, the company offerings consist of shoes, bags, and access ories. Valentino opened the first store of the company in 1960 in Paris and introduced the signature ‘Red Valentino’ along with the ‘V’ label. Though the company started in Italy, presently it has stores all over the world. In 2013, the company earned revenue as high as 110 billion Swedish Kroner and its operating margin was around 16%. The assessment suggests that the company is enjoying steady growth even in an uncertain economic condition.